The Most Popular Corporate Event Dates of the Year (and When to Book Them

If you’ve ever tried booking a venue last minute, you know how quickly popular dates disappear — especially in a city like Los Angeles. At Bonaventure Brewing Co., we host hundreds of corporate events each year, and we’ve seen consistent trends in which dates fill up fastest.
Whether you’re planning a company happy hour, holiday celebration, or a networking mixer during a conference, here’s what you need to know to get ahead of the game.

1. Thursdays Are the Most In-Demand Weekday
If you're planning a corporate mixer, client appreciation event, or internal team celebration, Thursday is king. It’s far enough into the week to feel like a break, but doesn’t interfere with weekend plans.

Quick tip:
If your preferred Thursday is booked, Tuesday and Wednesday are strong alternatives that are usually more available and often more budget-friendly.

2. Q4 = Peak Season for Corporate Events
October through mid-December is by far the busiest time of year for corporate gatherings. From holiday parties to end-of-year appreciation events, venues across LA (including ours) book out quickly during this time.
Dates that fill up first: Thursdays and Fridays in November, Any mid-December weekday, The week after Thanksgiving
Plan ahead:
If you’re eyeing a holiday event, try to reach out by late August or early September for the best date selection.

3. Convention Weeks in Downtown LA Book Fast
If your event overlaps with a large expo or conference, expect a spike in demand, especially for early evening happy hours near the Convention Center.
Some of the busiest convention periods include:
February to March (tech and education conferences)
June to August (summer trade shows and association meetings)
Late September and October (fall conference season)
Even if your group is small, it’s smart to lock in a space once your conference schedule is confirmed.

4. Spring and Summer Bring Receptions and Team Celebrations
From May through August, we host a ton of team offsites, school celebrations, and networking events. Warm weather makes our outdoor garden especially popular, and larger groups tend to book further out.
If you're planning something outdoors:
Reach out at least 4 to 6 weeks in advance 

5. Fridays Book More Slowly... but Not Always
Fridays are hit or miss depending on the type of event. Happy hours may taper off slightly, but Friday night welcome receptions, alumni events, and industry mixers are still popular, especially for groups staying at the Westin Bonaventure.

When Should You Book?
Here’s a quick guideline based on your event type:
Event Type: Ideal Booking Lead Time: Corporate 
Happy Hour (20–50 guests)       3–5 weeks out
Client Reception (50–100 guests)       5–8 weeks out
Holiday Party (any size).              2–4 months out
Convention Week Mixer.            As soon as dates are confirmed

Need Help Choosing a Date?
If you’re flexible or trying to stay within a budget, we can help recommend dates that offer the best availability and rates. Just let us know your guest count and goals, and we’ll find the right fit.

Let’s Get It on the Calendar
Whether you’re planning for holiday season or just want to secure a date before things fill up, reach out anytime. We’re happy to put together a quick proposal or hold a date while you finalize details.